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Master Data Management and Customer Data Integration for a Global Enterprise by Alex Berson, Larry Dubov

Master Data Management and Customer Data Integration for a Global Enterprise Alex Berson, Larry Dubov ebook
ISBN: 0072263490, 9780072263497
Page: 434
Publisher: McGraw-Hill Osborne Media
Format: pdf

After managing the development of a number of customer data solutions at Cisco, I moved on to manage Intuit's enterprise data quality efforts and launched its first customer master. But to keep the cloud lean, choose wisely about which data to integrate, and which to avoid. Handle it correctly But as companies grow more proficient in their CRM usage, they need to tie more information together — customers, products, contacts, pricing. Master Data Management and Customer Data Integration for a Global Enterprise explains how to grow revenue, reduce administrative costs, and improve client retention by adopting a customer-focused business framework. Master Data Management Does Not Equal The Single Source Of Truth My first reaction is to cringe because the implication is that MDM is a data integration tool and the value is the matching capabilities. John Prior to his appointment at UALR he was the leader for research and development and product innovation at Acxiom Corporation, a global leader in information management and customer data integration. Else cares about should probably remain in the PLM or PDM application whereas for example the weight of an item which may be relevant to many systems across the enterprise should be "owned" in one place avoiding 4 different weights for the exact same item. That means designating master data, and ensuring it's of high enough quality to serve the needs of sales, service, marketing, as well as compliance and accounting. Master data management is a necessary evil. Since 2011 the IQIS event was renamed the Chief Data Officer and Information Quality Symposium (CDOIQ) to reflect its emphasis on establishing information quality as an organizational function led at the enterprise level by the Chief Data Officer. After 3+ years at Intuit, I made the move to Forrester as an analyst focusing on master data management (MDM), data quality, data integration, metadata management, and data governance.