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Content Strategy for the Web Kristina Halvorson
Publisher: New Riders Press

Today, most of the content on the web is text. Attracting inbound links from other websites is a great way to attract new visitors, and also sends a strong message to Google that your content is of high quality. While reading Kanter and Fine's The Networked Nonprofit and Halvorson and Rach's Content Strategy for the Web, there are several instances where the two books overlapped each other. This book is aimed at helping teams tasked with managing larger websites get a handle on the content they work with. So go forth and multiply your audience with your own content strategy. Our 8 favorite content strategy presentations and slide decks of 2012, from Kristina Halvorson, Sara Wachter-Boettcher, Rand Fishkin, Jonathon Colman, Stephen P. If a management consultant and a website copy writer got married, then Content Strategy for the Web would be their first child. Anderson, Margot Bloomstein, John F. Over the past few years the phrase "content strategy" has been popping up more and more in discussions about the web and other interactive media. This ain't no Field of Dreams,” one of our clients recently observed. How to harness the web by using compelling online content. It's All About the Text, Baby Text is everywhere. Online, you build it and it's entirely possible that no-one will ever know, let. Kristina Halvorson – Content Strategy for the Web. How do you create strong, meaningful, powerful content that sells, converts and engages your customers? Journalism needs more content strategists, particularly strategists with training or experience as a journalist. We search for it in articles, blog posts, product descriptions, reviews, and more. Tagged as linking, links, Web Content. There are many misconceptions about what this role is in its entirety.